Concept:

As part of my contract work doing graphic design and social media content for various brands, I had the pleasure of working on a poster and social images for LA Tequila Fest 2022. These images needed to follow a connected design/style, and invoke a warm and exiting feeling.

Process:

My process for this project started by going over the various assets provided to us, and coming up with a basic design. I knew that I wanted to include a city skyline in the poster, since the logo’s colors were perfect to showcase a sunset vibe – which would work with the feel we were aiming to create. By utilizing watercolor effects, the design is given a more dreamy and artistic vibe, and the overlay of the streets in a low opacity overtop helps to give it some texture and depth.