Concept:

A client was interested in a personalized logo for their audio and imaging freelance venture. The name they decided on focused on their trademark bearded look – and expressed a desire of having this incorporated into the logo.

Process:

First I began sketching and brainstorming different ways to bring this logo to life. Working alongside the client, I created a few alternate version that didn’t make the cut. Including just the beard felt out of place and didn’t create a link to their business/industry. By adding in the headphones, and using the space of the eyes/nose for text, one can place understanding between the image and the service.

Final Product:

The final product ended up being the right image displayed above after going through some minor tweaks.

Feedback:

• The design is a little busy, and could be refined to be easier on the eyes.